
Over 15 years leading the strategic connection between Asia and Latin America.
Based in Bogotá with a direct presence in China, we optimize your international operations while transforming employee well-being, positively impacting workplace climate, leadership, and talent sustainability
Our History
SINOMAG S.A.S. began consolidating in 2010 with a clear vision of binational expansion, marking the start of our operations through the establishment of SINO MACHINERY GROUP S.A.S. in Bogotá, Colombia, and simultaneously SINOMAG LIMITED in China. From our operational base in Shanghai, we took our first strategic steps in sourcing and managing the export of graphic machinery to key markets such as Colombia and Ecuador, achieving immediate trust milestones by securing the first representation contract for the placement of advertising products for the Juan Valdez brand.
In the same year, our operational capacity expanded to Guangdong Province, where we implemented procurement activities in the construction and auto parts sectors, extending our export reach to San Salvador, Chile, and Venezuela, and formalizing a specific representation agreement for procurement operations with Vogue Cosmetics Laboratories.
By 2011, we had achieved strong sector consolidation across graphic arts, auto parts, POP materials, small and medium-scale machinery, and the chemical industry, which enabled us in 2012 to establish operations in Ningbo to more efficiently serve the dynamic Zhejiang province. Our growth continued in 2013 with the expansion of our support services and the signing of agreements with Chinese suppliers for the reception of international visitors. At the same time, we strengthened our presence in northern China by opening operations in Xuzhou and achieved remarkable success in the apparel sector from our Guangdong headquarters.
Finally, in 2014, we achieved greater consolidation in Latin America through our participation in the Bogotá International Fair and our formal membership in the Colombian-Chinese Chamber of Investment and Trade milestones that helped shape our current identity. Since 2025, we have continued a steady process of growth and consolidation, reaffirming our position as an unwavering bridge of comprehensive solutions for the global market, and expanding our portfolio into two main business lines: International Trade & Logistics, and Holistic Well-being & Human Talent Management.
Mission
To provide comprehensive solutions in international trade and logistics, as well as in well-being and talent management, supporting our clients in achieving their strategic objectives. We facilitate their international operations in an agile and secure manner, while contributing to the development and holistic well-being of their human capital.


Vision
To be a leading company nationally and internationally, providing comprehensive solutions that connect business growth with human development, distinguished by our excellence in international trade and logistics, and by our positive impact on holistic well-being and human talent management. We aspire to support sustainable, competitive, and people-centered organizations, integrating operational efficiency, strategy, well-being, and talent to generate lasting results, build trust, and make a significant contribution to the business and social environment.
Our corporate values
Integrity
Professionalism
Confidentiality
Empathy
Honesty
Responsibility
Collaborators & Consultants
We have a team of expert collaborators and consultants in International Trade, Human Talent Management and Business Administration.
From our headquarters in Bogotá, Colombia, and through our partner offices in China, we eliminate cultural and operational barriers to deliver comprehensive solutions and immediate responses across our two business lines.
Founder-Commercial Manager
Sergio Juzga

Master’s in Business Administration. Specialist in Coaching and NLP. Professional in International Trade.
Administrative Manager
Kathy Olivo

Specialist in Human Talent Management. Specialist in Clinical Assessment and Treatment of Emotional and Affective Disorders. Organizational and Clinical Psychologist.
Accounting Consultant
Yilbert Stiven Romero

Certified Public Accountant and Lawyer.
Partner Consultant
Ningbo
Jennifer Xu

Professional in International Business.
Partner Consultant
Guangzhou
Hernando Parada

Professional in International Business.
Partner Consultant
Xuzhou
Bruce Guo

Professional in International Business.
Partner Consultant
Shanghai
Bridget Li

Professional in International Business.
Partner Consultant
Barranquilla-Cartagena
Heinz Martinez

Business Administrator.
Partner Consultant
Caribe-Sabana Region
Julio Castillo

Logistics Administrator.
Why choose Sinomag as your strategic ally?
Global Experience and Reach
With over 15 years of experience, we provide strong support from our headquarters in Colombia, together with a network of international partners that positions us as a strategic global partner. We ensure worldwide coverage, prompt responses, and efficient, tailor-made solutions for each client.
Logistics Advantages and Total Control
We coordinate 100% of your operation, from purchasing to final delivery, offering cost advantages in freight, customs clearance, and transportation. Additionally, we operate our own warehouse in Ningbo for storage, supplier consolidation, inventory control, and relabeling of your goods.
Brand Protection and Confidentiality
We protect your competitive advantage by enabling you to register your own brand in China for exclusive export purposes. We act as exporters to maintain the confidentiality of your suppliers from competitors and facilitate the outsourcing of your sales to any destination worldwide.
360° Comprehensive Solutions
We are the only organization that combines excellence in international trade with specialized services in holistic well-being and talent management. We provide strategic solutions for both your global operations and your most valuable asset: your people
